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ARR & ERC - INFOPARK Power Licensee -2017-18
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Company Jobs >> TutorComp Infotech (I) Pvt.Ltd
TutorComp Infotech (I) Pvt.Ltd
Second Floor, Athulya Building, Infopark SEZ, Kakkanad, Kerala- 682042 Email:
  • Career Opportunities:
  • Digital Marketing Manager (Urgent Opening)
    Job brief:

    We are looking for a Digital Marketing Manager with 3+ years’ experience to manage all search engine optimization and marketing activities.

    You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.


    • Developing and executing online marketing plans in order to ensure high growth ROI in marketing costs:
    • Ensuring there is a steady growth and usage of landing pages as well as other online tools to boost conversions.
    • Develop and implement SEO strategy including keyword research, manage Google adwords and PPC Campaigns
    • Drive traffic to our website via online marketing campaigns, SEM, and other online tactics
    • Test and optimize campaigns and ad creative to drive efficiency
    • Collaborate and work closely with web development and other teams to enhance, optimize and lead within the marketing team the online experience
    • Effectively manage paid media budget and make budget recommendations as needed
    • Develop easy-to-use, clear, concise, comprehensible content
    • Monitor competition, pricing and client feedback and make necessary changes to our marketing campaigns / websites
    • Establish an effective presence on social media sites
    • Crafting creative email campaigns
    • Soliciting customer feedback and optimizing campaigns accordingly
    • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns, Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.


    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
    • Experience with A/B and multivariate experiments
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Up-to-date with the latest trends and best practices in SEO and SEM

    Job Location: Infopark, Cochin
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